Menu
Your Privacy is Our Priority

Privacy Policy

At Fairy Flow, we are committed to protecting your privacy and ensuring the security of your personal information. This policy explains how we collect, use, and safeguard your data.

GDPR Compliant
CCPA Compliant
COPPA Compliant
Last Updated: July 17, 2025

Introduction

fairyflow.app ("Fairy Flow", "we", "us", or "our") operates the Fairy Flow mobile game application (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used have the same meanings as in our Terms and Conditions.

Information We Collect

Personal Information

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This may include:

  • Email address (optional, for account recovery and support)
  • Username or display name (for leaderboards and social features)
  • Profile picture (optional, for social features)
  • Age range (to ensure age-appropriate content)

Automatically Collected Information

When you use our Service, we automatically collect certain information about your device and gameplay:

  • Device information (type, operating system, unique device identifiers)
  • IP address and general location (country/region level only)
  • Game progress and statistics
  • In-game purchases and transaction history
  • Crash reports and performance data

Advertising Identifiers

We may collect advertising identifiers (such as IDFA on iOS) to serve relevant advertisements and measure ad performance. You can reset or limit ad tracking in your device settings.

How We Use Your Information

To Provide the Service

Save game progress, enable multiplayer features, process in-app purchases, and provide customer support.

To Improve Our Game

Analyze gameplay data to balance difficulty, fix bugs, and develop new features based on player behavior.

To Ensure Safety

Detect and prevent cheating, fraud, and other harmful activities to maintain fair gameplay for all users.

To Communicate

Send game updates, new features, special offers, and respond to your inquiries (with your consent).

Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process your personal data based on:

  • Contract: To provide the game service you requested
  • Legitimate Interests: To improve our services and ensure security
  • Consent: For marketing communications and personalized advertising
  • Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

Service Providers

We may share your information with third-party service providers who assist us in operating our game:

  • Cloud Services: Amazon Web Services for secure data storage
  • Analytics: Google Analytics for Firebase to understand usage patterns
  • Payment Processing: Apple App Store for in-app purchases
  • Advertising Partners: AdMob, Unity Ads (with your consent)

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

Business Transfers

In the event of a merger, acquisition, or asset sale, your personal information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.

We Never Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Security

Encryption

All data transmissions are encrypted using industry-standard SSL/TLS protocols. Sensitive data is encrypted at rest.

Access Control

Strict access controls ensure only authorized personnel can access user data, with all access logged and monitored.

Regular Updates

We regularly update our security measures and conduct security audits to protect against new threats.

Incident Response

We have procedures in place to quickly respond to and mitigate any security incidents.

While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. No method of transmission over the Internet or electronic storage is 100% secure.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Periods

  • Game Data: Retained for the duration of your account plus 30 days after deletion
  • Analytics Data: Aggregated and anonymized after 14 months
  • Transaction Records: Retained for 7 years for tax and legal compliance
  • Marketing Data: Retained until you unsubscribe or withdraw consent

Your Privacy Rights

Access Your Data

Request a copy of the personal information we hold about you.

Correct Your Data

Update or correct inaccurate personal information.

Delete Your Data

Request deletion of your personal information, subject to legal requirements.

Data Portability

Receive your data in a structured, machine-readable format.

Object to Processing

Object to certain types of processing, including direct marketing.

Restrict Processing

Request temporary restriction of processing your data.

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

In-game: Settings → Privacy → My Data

We will respond to your request within 30 days.

Children's Privacy

Age Requirements

Fairy Flow is designed for players aged 13 and above. We do not knowingly collect personal information from children under 13 years of age.

If you are under 13, please do not provide any personal information through our Service. We encourage parents and legal guardians to monitor their children's Internet usage.

Parental Controls

  • In-app purchases can be disabled through device settings
  • Social features can be restricted for younger players
  • Advertising can be limited through device privacy settings

If we learn we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe we might have information from or about a child under 13, please contact us at [email protected].

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

Safeguards

  • We use Standard Contractual Clauses approved by the European Commission
  • All transfers are encrypted and secure
  • We only transfer data to countries with adequate data protection laws

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. For detailed information about our cookie usage, please refer to our Cookie Policy.

Essential Cookies

Required for the game to function properly, including authentication and security.

Analytics Cookies

Help us understand how players use our game to improve the experience.

Third-Party Links and Services

Our Service may contain links to third-party websites or services that are not owned or controlled by Fairy Flow. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

We strongly advise you to review the Privacy Policy of every site you visit. This includes social media platforms where you may share game achievements or connect with other players.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA).

Your CCPA Rights

  • Right to know what personal information we collect, use, and share
  • Right to delete personal information (with some exceptions)
  • Right to opt-out of the sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising your rights

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Notification Methods

  • In-game notifications for significant changes
  • Email notifications if you've provided your email address
  • Updates posted on this privacy policy page

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us. We're here to help!

Privacy Team

Response within 48 hours

Data Protection Officer

DPO Team
Available for EU residents